Why Coupon Clubs Are Struggling
Why are coupon clubs struggling to make a profit? In a word, sustainability. The old model of daily-deal advertising is on the verge of a sea change. The new model will be permission-based, totally...
View ArticleLocal businesses Want Local Customers to Walk Through Local Front Doors
If you have tried "coupon clubs", you know firsthand the daily deal model is not a moneymaker. When a business has to give away fifty (or more) percent of sales revenue for each order that is generated...
View ArticleDigital Extortion + Algorithmic Reviews = Lost Power of Influence
In an age where Smartphone's exist, businesses are finding it more and more difficult to profitably drive local customer traffic through local business doors. Communicating special offers and...
View ArticleHow Is Geo Social Mobile Marketing Superior to CRAGS | coubiq™
What is geo-socialize and how does that impact our marketing influence as compared to social medias that rely upon check-ins, reviews, algorithms and games? (Let's refer to these as "CRAG" for short.)...
View ArticleDoes Your Mobile Social Marketing Move People? | coubiq™
Yes we are all busy writing and posting, but how many people do we really move P2P, B2C and B2B? And what about those of us who are not at the top of the visibility list? What chance have we got to...
View ArticleHow will geo-social media change all our lives? Part 1
One way geo-social media changes us is in how we relate to each other from here on. The way we view real world crowds is different now in a geo-social world. No longer will a collection of people be...
View ArticleMobile Ocean Next Social Frontier
Geo-space is a vast frontier that, up til now, has elluded a model to define it. I refer to the term "mobile ocean" as the combined total of all mobiles operating within geo-space. Your smartphones...
View ArticleHow will geo-social media change all our lives? Part 2
Since the advent of smart phones, people have been convinced that relationships over digital media are more important than relating with others near us in the real world. We all see it. People...
View ArticlePersonal Security Real Threat in Geo Social Environment
From my perspective, in order to create a safe geo social experience, there needs to be a few security features in place that go beyond government remedies to guarantee individual safety.
View ArticleReal. Online. And?
So what more is it we are looking for in a group where we all enjoy each other's conversation and company. What more are we seeking? I think we are to the place where real world connections done in the...
View ArticleIs your mobile experience rewarding to shoppers and retailers?
What if the question asked focused on making something people already do –connecting with others on their smartphones – more rewarding, for both the shopper and the retailer? How would that change the...
View ArticleWe are undergoing massive social change
Who of us would admit we are spending far too much time on global social media platforms during the transition from what was to what we are moving towards? But what can we do? If we do nothing we die
View ArticleLong Live Ad Impressions!
If we could get our ad impressions before the digital generation on their mobiles, would those impressions motivate viewers on par with the TV or radio generation? If so, it seems to me the trick would...
View ArticleSocial Deception
Many prominent social media leaders try selling us on the deception that they spend time talking in this space with not thought of return. This is pure baloney. And it makes it hard for the rest of us...
View ArticleYou Think It's Hard Now?
There is massive digital and social change taking place and most of us are not prepared to transition through it. The mobile revolution is changing everything. It has all but demolished TV, radio,...
View ArticleWhy Are You Here?
The problem lies in conflicting goals. Individuals want others to validate them as people to satisfy their loneliness or desire for the spotlight. Businesses what to put as many people as they can into...
View ArticleGeo Social -vs- SOLOMO
This battle is happening at a time when mobile users are enjoying unparalleled freedom and control over the buy/sell conversation yet holding unrelenting disgust for spam styled interruptive ad tactics.
View ArticleSocial Media Is Dead Without Social Foraging
Humpback whales employ an intelligent strategy of feeding referred to as "bubble netting". Bubble netting is a cooperative effort between a group of whales that creates success for the entire group...
View ArticleColored Candy Effect
Large brands bilge out mass volumes of social material each day. Smaller enterprises who do not have the budget or staffing to equal that output find themselves hopelessly out gunned. But what other...
View ArticleIs Geo Social Space Left or Right Brain?
Geo social space is probably the most dynamic and colorful digital realm we can embrace. Why? Because it has an intimate connection with humans in the real world.
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